I’m going to be real honest here. When Smooth.Again launched a few months ago, I was a bit skeptical. It’s part of my nature to question everything and I think that’s a big part of what makes me really fall in love with certain things and allows my clients to trust that I’m giving them the best information out there. And also, part of what makes me think other things are just a complete gimmick. I have to know why things work, why they are beneficial, why I should spend my money on it, what is the proven science behind it… I just have to know it all.
So when Smooth.Again launched, I honestly thought to myself, “but why?” With the amazing Young.Again Oil full of antioxidants and immortelle oil and Easy.Rider with biotin and green tea extract for smoothing and strengthening, I honestly didn’t see why Smooth.Again was necessary. And knowing that Kevin.Murphy has a really strong, intentional stance to maintain a small range of products with each delivering amazing benefits and adding something to the line that isn’t currently in use, I had to figure out what this Smooth.Again was all about.
You guys, I’m not even joking… I fell in love! While I really wouldn’t ever have a need to use it in my naturally fine, stick straight, thin hair, I’ve been using it on client’s hair and the results have been phenomenal. Let’s go through some of the key benefits, ingredients and clients this would be perfect for and I’ll share with you my story of falling in love with Smooth.Again.
Reduced drying time: The first thing I noticed when I worked my round-brush through a curly client’s hair was how quick I was moving through each section. It usually takes me a good 45 minutes to take a thick, curly client to straight with my blowdryer and brush. With Smooth.Again, I was down to about 30. I know that doesn’t seem like a HUGE difference, but when you are booked back to back in the salon and you can knock 15 minutes off each haircut, that can be an extra hour or two of time freed up easily. Or if you are one of those women who styles every morning, that 15 minutes means extra sleep!
Super shiny, smooth and soft hair: I’ve always hated the way a flatiron look is really lifeless and stiff, but some women really love the look because it gives them the shine and smoothness they so completely want. I felt like Smooth.Again gave that same texture, but still allowed the hair to maintain movement and bounce, which is a really modern interpretation of that classic idea. The hair is touchable and soft, but not totally limp and flat. Hair today is best when it looks lived in, but intentional and I think Smooth.Again nails that texture.
Heat protection: Of course, using a lotion that has heat protection is always better than the alternative. Not only does this product leave the hair feeling soft, but it will maintain that over time because it’s meant to protect from the heat.
Botanical ingredients: Smooth.Again, just like every product in the Kevin.Murphy range, uses plant botanicals sustainably harvested to achieve such outstanding results. This product boasts cupuacu seed butter from Brazil to help heal dry hair and pull moisture in, Japanese green tea to recycle collagen and elastin, lotus flower extract to stimulate enzyme activity and melanin synthesis (helping to rebuild protein in the hair and offset greying) and baobab seed oil, full of vitamins and antioxidants to help fight aging and regenerate hair cells. With key ingredients like these, it’s easy to see why this product works so well.
No build up: I’ve often used other product lines for smoothing purposes on my curly clients and I’ve been left really disappointed by how the product just seemed to sit atop the hair strand coating it rather than really soaking in and working on a cellular level of the hair. If I’m going to use something to help smooth, I don’t want that be from heaviness or weighing the hair down and forcing it to submit. I want to see shiny, smooth hair because of deep penetrating moisture and protein that has literally smoothed the texture of the hair from the inside out. That is sustainable and I can get behind it. A heavy oil that just coats and weighs down? Not so much!
Can be used to blowdry straight or to maintain curl: I used this on a client, Valerie who has thicker, coarser and curlier hair. She wanted to start wearing her hair curly and wanted a product that would allow her curls to dry without frizz and to be smooth and soft to the touch. She also wanted to maintain some of her natural volume, but she didn’t want to feel like in humidity, it would get out of control. So we tried Smooth.Again. I combed about a nickel sized amount through her hair, twisted her hair up in ringlets, let it dry under a hood dryer and then pulled her curls apart when they were completely dry. Voila! Perfect bouncy, touchable, frizz-free curls. We both stood there speechless! I’ve never seen a product give that result in less than 30 minutes of naturally drying and honestly, I was completely hooked after this if I hadn’t been already.
So, it’s safe to say that I love this product now and I’ve barely been able to keep it on the shelf at my salon. In fact, we had to start a wait list at one point until we got some more in. I’m definitely sold and now having felt it on air-dried curls and blowdried through on thick hair, I know it’s that miracle product for clients who are in search of the perfect all in one for heat protection, frizz control, shine, movement and health.
Smooth.Again could really be used on any hair density. Meaning, anyone that struggles with frizz whether their hair is thick or thin could benefit from using it. However, I would use a pea sized amount on thin hair and up to a nickel sized amount on really thick hair. The only person I wouldn’t use this on would be someone with really fine, thin, straight hair because it’s just simply not necessary. That hair type typically doesn’t fight frizz or need extra shine. But for women who struggle with frizz, women with curl of any type or women with just really thick hair who have a hard time getting through a blowdry efficiently and with some bounce, Smooth.Again is pure perfection!
For more detailed information from the brand directly, check out the website here. If you’re in Denver, you can pick up Smooth.Again from me at The Oxford Hotel Salon downtown near Union Station. And if you are anywhere else, you can find a salon through the salon locator on the KM website. Kevin.Murphy is strictly sold in Kevin.Murphy salons and not in stores or online, so be sure to find a salon near you to pick it up!